If you’re tracking broke people to your gym, it’s probably because your marketing is also broke. Harsh? Maybe. But in today’s market, your Instagram presence speaks volumes about your gym’s positioning before prospects ever walk through your door. Think about this: Have you ever seen Louis Vuitton or Rolex posting discount codes and promotional offers...Read More

If you’re running 6-week challenges at your gym, you’re about to discover a devastating metric that most gym gurus are desperately trying to hide from you. This isn’t about theory or speculation – this is about real numbers that are killing gym profitability in 2025. Just last week, a gym owner came to me proud...Read More

Ever since Alex Hormozi introduced “$100 Million Offers,” businesses have been trying to outdo each other with increasingly complex packages. Yet oddly enough, most gyms are still stuck offering basic “free intro” or “free assessment” promotions that fail to stand out in their market. Here’s the truth: If your gym offer isn’t converting as well...Read More

If your gym isn’t generating at least $30,000 monthly in 2025, you’re likely stuck in an outdated business model that’s bleeding money faster than you can make it. The fitness industry has undergone a dramatic shift, and the traditional membership-based approach simply doesn’t cut it anymore. Today’s successful gyms aren’t just selling access to equipment...Read More